Fundrise vs. REITs: Which Investment Option Is Right For You?

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July 27, 2022

In this article, we’ll take a look at the real estate platform Fundrise vs. REITs and help you decide which investment option fits your needs.

Fundrise vs. REITs: Quick Comparison


real estate

OverviewREITs and Funds that are registered with the SEC but do not trade on national stock exchanges.REITs are registered with the SEC and publicly traded on national stock exchanges.
Minimum Investment$10, but need to invest $5,000 to have access to most featuresOne share
Liquidity1% early redemption fee if held less than 5 years. Does not guarantee liquidity.Buy and sell anytime
Returns5.42% across all clients since 20174.34% across all REITs) since 2017
Fees1% Management fee + fees buried in offering circular.0.50% on average
Overall Stock market correlationLess correlatedMore closely correlated
VolatilityLess volatile than publicly-traded REITsMore volatile than Fundrise
ManagementUsually externally managed, meaning Fundrise is just the platform to list the REITs.Usually self-advised and self-managed, meaning they own and operate the properties.

What is Fundrise, and How Does It Work?

Fundrise is a real estate investing platform that offers people an alternative option to investing in real estate without the stress and costs of traditional real estate investing.

Accredited and non-accredited investors can invest in real estate through Fundrise’s wide variety of eREITs and eFunds with a minimum investment of $10.

The company boasts a wide variety of investment options and strategies, goal planning features, and a user-friendly investment dashboard.

With Fundrise, you are investing in either Fundrise eREITs or eFunds. eREITs and eFunds comprise a basket of non-traded real estate properties, from multifamily apartments to industrial complexes. The eREITs and eFunds aim to seek a combination of dividend distribution and capital appreciation, depending on the strategy.

When you open an account with Fundrise, they offer a wide range of account levels; Basic accounts require a minimum investment of $10, and its Advanced Portfolio requires a minimum investment of $10,000. The premium level is reserved for accredited investors only with a minimum investment of $100,000.

However, Fundrise’s most popular account is its Core Portfolio which has all the options and benefits most investors need. A Core account requires a minimum investment of $5,000.

You can create a customized investment strategy at the Core account level and above. Investors can customize their portfolio by diversifying across a wider variety of funds with specific objectives, such as income, growth, and balanced.

What are REITs and How Do They Work?

REIT stands for Real Estate Investment Trust. The term REIT is a just tax concept. As long as a company satisfies a long list of requirements set forth by the IRS, it can qualify as a REIT.

A REIT can be a publicly-traded REIT or a private REIT. For the purpose of this article, we are referring to publicly traded REITs that trade on a national stock exchange like Vanguard’s Real Estate REIT VNQ. A publicly traded REITs price fluctuates daily like a stock.

Requirements to qualify as a REIT include:

● The kinds of assets it owns
● The kind of income it generates
● Who owns it
● How much of its income it distributes to its owners

Some REITs are public, and some REITs are private. REITs can invest in multiple classes of real estate or just one class of real estate, for example, mortgages. The most well-known requirement for REITs is that they are required to distribute 90% of their income to their investors.

There are several tax advantages of qualifying as a REIT, mainly avoiding double taxation: once at the corporate level and then at the individual level – that’s why the REIT distributes 90% of its income to the owners.

Many, but not all, real estate crowdfunding platform investment offerings are structured as a REIT.

Fundrise vs. REITs: A Comparison

When most people are debating whether to invest in Fundrise or REITs, many only consider total returns. However, that only paints a partial picture. Investors should also consider their investment timeline, goals, strategy, and risk tolerance.

In some ways, Fundrise and REITs are similar, but in reality, they are very different. Let’s look below at Fundrise and REITs’ similarities and differences.

How Are Fundrise and REITs The Same?

  • Both are passive investments. Fundrise and REITs are passive investments that allow for a hands-off real estate investing approach. Both of these investment options help you access the real estate industry with fewer costs than if you had full property ownership and management.
  • Fundrise and REITs have multiple investment strategies. Fundrise offers a wide range of investment strategies, such as its Growth eREIT, which focuses on commercial real estate, or its Heartland eREIT, which specializes in commercial real estate in the Midwest. Similarly, when you invest in a publicly traded REIT, many have focused investment strategies. For example, some publicly REITs may focus on multi-family apartments like Avalon Bay (ABV), while others specialize in self-storage centers only like Public Storage (PSA).
  • Low barriers to investing. Anyone with a brokerage account can invest in a publicly traded REIT for just 1 share. You can also invest with Fundrise for just $10, thereby creating low barriers to entry for both REITs and Fundrise.
    Investor Control. When you invest in publicly traded REITs, they usually will focus on a specific strategy such as multi-family or even self-storage. And similarly, Fundrise REITs also offer a wide range of strategies and investments depending on your goals.

How Are They Different?

Private Real Estate Returns
Yields of Private Real Estate compared to publicly traded securities.
  • Private real estate has higher returns than publicly-traded REITs. Over the past 20 years, NPI (the index that tracks private real estate performance) has averaged a higher rate than the yields of other major asset classes such as publicly-traded REITs, Bonds, and Stocks.
  • Publicly traded REITs have lower fees than Fundrise. The average fee for publicly traded REITs, according to the FTSE NAREIT Index, is 0.50%. Meanwhile, Fundrise charges an asset management fee of 1% plus other fees buried in the offering circular. But fees only paint a partial picture, which brings me to my next point…
  • Publicly traded REITs are more liquid than Fundrise. You can buy and sell publicly traded REITs at any time, less any brokerage trading commissions. Meanwhile, Fundrise has limited liquidity options. Fundrise redemption requests prior to holding the investment for five years old are subject to a flat 1% penalty. In addition, Fundrise does not guarantee liquidity, they may stop purchasing shares back if there is extreme market volatility.

    Note: Privately held REITs (such as Fundrise) are subject to a liquidity premium. A liquidity premium is a form of extra compensation that is built into the return of an asset that cannot be cashed in easily or quickly. Meaning because you can’t easily buy and sell Fundrise eREITs, there is an economic theory that you should be compensated for that lack of liquidity. And while this is just an economic concept, and reality can play out differently than theory, if you are considering Fundrise vs. REITs, then this is a relevant point.
  • Fundrise is less volatile. Because Fundrise is not publicly-traded, the NAV of their eREITs will not fluctuate daily.
  • Externally Managed vs Internally Managed. All eREITs and funds listed on Fundrise’s platform are managed by an external company. This means Fundrise simply serves as the platform for individuals to invest through. Meanwhile, most REITs are owned and operated by the company itself. Some individuals view this as a potential conflict of interest as Fundrise may be incentivized to sign-up as many people as possible.

Read more: 5 Best Fundrise Alternatives in 2022



Historically higher returns than publicly-traded REITsLimited liquidity
Lower correlation to the stock market compared to public REITsThey don’t own and operate the investments
Investor tools to pick real estate investmentsHigher fees


Buy and sell REITs same dayMore closely correlated with the stock market
Lower feesMore volatility
Own and operate the investmentsLower returns

Which Is Better: Fundrise or REITs?

It’s not possible to say if it is better to invest in Fundrise or REITs. Both investments have their benefits and drawbacks. If you are interested in real estate investing but are unsure where, how to start or what real estate project to invest in, then Fundrise is a better option for you.

Fundrise makes the rather complicated world of real estate investing easy to understand for everyday individuals like you and me. Meanwhile, if you are an experienced investor who doesn’t need any investor tools or guidance, then investing in REITs through your brokerage is probably the better option for you.

That said…

There are plenty of people to rave about Fundrise and just as many individuals who think investing in publicly-traded REITs is the only way to get exposure to real estate investing.

Fundrise is best for…

Fundrise is best for individuals who want to invest in real estate but are unsure where, how to start, or what to invest in. Fundrise can guide you in creating an investment portfolio to meet your goals and needs.

REIT investing is best for…

Experienced investors who want do not need any guidance in creating their real estate portfolio. Furthermore, if you are an investor who doesn’t want to lock up their money for at least 1 year, then REIT investing is better for you.