Sproutt Insurance Review 2022

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July 30, 2022
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Sproutt is an online life insurance broker that sources multiple quotes and selects the best choice for you based on your needs. This is an excellent option for people who are purchasing life insurance for the first time.

Key Takeaways

  • Online broker that sources quotes from top-rated agencies
  • Live agents available if needed
  • Seamless application process, excellent choice for first time applicants
  • Only term life insurance policies are available
  • Offers a lifestyle assesment through its Quality of Life Index

Who Should Purchase Life Insurance Through Sproutt?

Sproutt Is A Good Option If:

  • You are a first time buyer and need guided advice
  • You are healthy

Sproutt Is Not a Good Option If:

  • You want to work with a underwriter directly, not a broker.

What Is Sproutt Life Insurance?

Sproutt is an online insurance broker that uses data and artificial intelligence to connect users with top-rated agencies to create a customized policy for you based on your unique needs.

This digital broker was founded in 2018 and is based in Hartford, Connecticut.

Sproutt is backed by State of Mind Ventures, Moneta VC, FinTLV, and Guardian Life.

How Does Applying For Life Insurance Through Sproutt Work?

Sproutt offers a dynamic, user-friendly interface to find the best policy for your needs.

  1. Sproutt will ask you a handful of common health questions such as age, weight, height, whether you use tobacco, to name a few.

2. After you answer all the questions, Sproutt will propose a policy based on your responses.

3. You can either accept their proposal or customize it based on your specific needs. If you choose to customize, the prices may vary.

4. Once you select your coverage, the application continues and Sproutt asks about your lifestyle habits, driving record, criminal record, medical history, travel plans, to name a few.

Quality of Life Index

Sproutt developed the Quality of Life Index that assesses your lifestyle and provides a personalized set of suggestions, recommendations, and references. Their goal is to help you lead a healthy lifestyle and access the best life insurance products at the best rates.

They built GAIA (Guided Artificial Intelligence Assessment) – to assess one’s health and lifestyle status in an intuitive and personal way.

The assessment takes about 15 minutes to complete.

Based on the assessment, Sproutt provides advice to help you improve this score, meaning your actual, day-to-day, overall quality of life.

Important Note: Scoring well on Sproutt's Quality of Life Assessment does not directly affect the prices you quoted by insurers.
If you do not have significant health issues, you would likely receive a cheaper premium, regardless of the Quality of Life assessment outcome.
Sproutt's Quality of Life Assessment is a bit gimmicky in my book.

How Much Will A Life Insurance Policy Through Sproutt Cost?

In general, most term life insurance policies are between $15 – $80. However, several factors can impact the price of your premium, mainly your health and age.

Furthermore, if you purchase coverage with no medical exam (simplified issue), the policy will likely be more expensive.

Apply Online Or Talk To A Live Agent

With Sproutt’s digital platform, you can complete the application process entirely online without speaking to an advisor.

However, if you need help, you can chat with an advisor or schedule a call at a later time. It’s important to know that most insurance companies require a phone interview once an application is submitted.

Alternatives To Sproutt

Sproutt is a bit different because it’s an aggregator of multiple underwriters. That said, several online insurance companies offer similar services.

Let’s take a look at a few of Sproutt’s competitors.

CompanyBest For
LadderChanging coverage amount over time
FabricBest for families
EthosInsurance without a medical exam
Haven LifeHigh coverage (Up to $3M)

Frequently Asked Questions

Adam’s Bottom Line

With no shortage of insurance companies and brokers pitching why their product is superior, it can be an overwhelming experience for the first-time life insurance buyer.

Sproutt’s questionnaire process is seamless. Their ability to source quotes from multiple underwriters simplifies the process and makes choosing an option a breeze.

That said, their Quality of Life Assessment turns me off as it doesn’t directly affect your premium compared to a company such as Health IQ.

Selecting a broker/insurance company is akin to real estate agents. In the end, they’re all offering you the same product, but how they differentiate themselves can be very nuanced.

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